Health & Fitness Management

Explore the Global Fitness Market: Trends, Challenges, and Business Opportunities

Delve into the dynamic world of the global fitness market, uncovering key trends and tackling the challenges faced by the industry today and in the future. In this comprehensive course, we provide a deep dive into various successful business models, including popular franchises like CrossFit and HYROX. By applying the Business Model Canvas, students gain a thorough understanding of how to develop and analyze business models, enhancing their strategic planning and entrepreneurial skills. Additionally, we explore specific markets to understand the unique characteristics and opportunities each one offers. This exploration is underpinned by a solid foundation in the essentials of fitness, including training methodologies, nutrition, and recovery processes. Prepare to transform your knowledge into action and shape your future in the health and fitness industry with our expert-led insights and guidance.
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Course curriculum

    1. 01 About this course

    2. Before we begin

    3. The Global Health Status

    4. Survey

    1. Introduction

    2. The Role of Health and Fitness in Today's Societies

    3. Strength and Conditioning: A Holistic Approach

    4. The Pillars of physical fitness

    5. Benefits of Cardio Training

    6. Why running is so important

    7. Maximizing Recovery

    8. Planning & Periodization of Training

    9. 6 Performance Pillars

    10. Mediterranean and Low-Fat Vegan Diets

    11. Unlocking Longevity: Lessons from Blue Zones

    12. Understanding healthy eating and drinking

    13. Understanding Sleep and the ANS

    14. Children & Youth Sports

    15. NSCA: Weight Training for Youth Athletes

    16. Health care and supplementation

    17. Inspiring the Youth: Singapore Sports School

    18. Further Reading

    19. Test your learning!

    1. Introduction

    2. Fitness Market Europe

    3. Fitness Market Asia

    4. Fitness Market Americas

    5. Fitness Market Africa

    6. Common challenges - one solution?

    7. Further Reading

    8. Test your learning!

    1. Introduction

    2. From Concept to Reality: Navigating the Business Model Canvas

    3. Market Segments

    4. Spotlight on Customers: Discover the Core Characteristics

    5. Further Reading

    6. Test your learning!

    1. Fitness-Marketing

    2. New Comprehensive Overview of Quality Management in the Fitness Industry

    3. Summary

    4. Further Reading

    5. Test Your Learning

    1. The future of the health & fitness industry

    2. Case Study: The Mirai

    3. Case Study: HYROX365

    4. "Years and Years" - Journey Through Future Tech

    5. Further Reading

    6. Test your learning!

About this course

  • $49.90
  • 50 lessons
  • 1 hour of video content
  • Dumbells

Meet the Expert

Ralf Iwan

Consultant | Lecturer | Coach

During my 25 years in the international Sports Management as Head-Coach, Sports Manager, and Sports Director I have nurtured athletes from various countries - from youth age groups to Olympic finals. My mission today is to share my international experience in the sports industry with students at a number of private universities in Berlin / Germany - online, on campus and in special seminars.