ISM: Introduction to Sports Management
Discovering the sports industry and gaining a practical introduction to the markets, structures, business, and management of sports
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FREE PREVIEWWelcome
History of Sports
The role sports in modern societies
Sports: A Definition
Sport in changing societies
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Introduction
Stakeholders in the Sports Industry
Framework of Sports in Germany I
Framework of Sports in Germany II
Framework of International Sports
International Sports Organisations and Institutions
Further reading
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Introduction
Economic Impact of Sports
Marketing of Sports - Marketing in Sports
Sports Marketing
Case Study Paris St Germain
Case Study: Management of a federation
Further Reading
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Introduction
Overview of sports events
Planning of sports events: Project management
Further Reading
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Introduction
From financial principles to financial playbook
Financial Playbook: Managing a Mid-Sized Football Club vs. Sports Federation
Further reading
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Introduction
Sports Law – A Comprehensive Overview
Case Study: Maria Sharpova Doping Case 2016
Case Study: FIFA Corruption Scandal 2015
Ethics in sports
Further reading
Ralf Iwan, MBA