Course curriculum

What you will learn

    1. Introduction Football Industry

    2. Before we begin...

    3. Development and drivers of economic growth

    4. Economic Dynamics

    5. The DM Benchmark

    6. The Men's Game

    7. The Woman's Game

    8. Special Markets: Middle East

    9. Further Reading

    10. Test your learning

    1. Market Segments in the Football Industry

    2. Investors

    3. Consultants

    4. Sponsors

    5. Sports Betting Firms

    6. Football Agents

    7. Tourism & Travel

    8. Football Academies

    9. Football Academies II

    10. Technology

    11. Sporting Rights

    12. Consulting Firms

    13. Investors and Investment Funds

    14. Investment Funds

    15. Test your learning

    1. Introduction to Strategic Management

      FREE PREVIEW

    2. Foundations of Strategic Management

    3. Drafting a strategy

    4. Analysis Tools for Drafting Strategies

    5. Elevating Club Excellence: The Strategic Mastery of ...

    6. Federations & Strategy

    7. Test your learning

    1. Introduction to operational Management

    2. Business Model Canvas

    3. Foundations of Quality Management

    4. Organisational Excellence

    5. Case Study QM

    6. Further reading

    7. Test your learning

    1. Introduction to Internationalisation

    2. Reasons for going global

    3. Planning of going global

    4. Models & Criteria

    5. Case Study: Arsenal London

    6. Further Reading

    7. Test your learning

    1. Introduction to Challenges & Outlook

    2. General Challenges in Sports

    3. Football: Challenges & Outlook

    4. Blockchain-Based Digital Assets

    5. Test Your Learning

About this course

  • $49.90
  • 55 lessons
  • 1 hour of video content

Meet the Expert

Ralf Iwan

Consultant | Lecturer | Coach

During my 25 years in the international Sports Management as Head-Coach, Sports Manager, and Sports Director I have nurtured athletes from various countries - from youth age groups to Olympic finals. My mission today is to share my international experience in the sports industry with students at a number of private universities in Berlin / Germany - online, on campus and in special seminars.