Course curriculum

What you will learn

    1. Introduction Football Industry

    2. Before we begin...

    3. Development and drivers of economic growth

    4. Economic Dynamics

    5. The DM Benchmark

    6. The Men's Game

    7. The Woman's Game

    8. Special Markets: Middle East

    9. Test your learning

    1. Market Segments in the Football Industry

    2. Investors

    3. Sponsors

    4. Sports Betting Firms

    5. Football Agents

    6. Tourism & Travel

    7. Football Academies

    8. Technology

    9. Sporting rights

    10. Consulting Firms

    11. Investors and Investment Funds

    12. Investment Funds

    13. Test your learning

    1. Introduction to Strategic Management

      FREE PREVIEW

    2. Foundations of Strategic Management

    3. Drafting a strategy

    4. Analysis Tools for Drafting Strategies

    5. Elevating Club Excellence: The Strategic Mastery of ...

    6. Federations & Strategy

    7. Test your learning

    1. Introduction to operational Management

    2. Business Model Canvas

    3. Foundations of Quality Management

    4. Organisational Excellence

    5. Case Study QM

    6. Test your learning

    1. Introduction to Internationalisation

    2. Reasons for going global

    3. Planning of going global

    4. Models & Criteria

    5. Case Study: Arsenal London

    6. Further Reading

    7. Test your learning

    1. Introduction to Challenges & Outlook

    2. General Challenges in Sports

    3. Football: Challenges & Outlook

    4. Blockchain-Based Digital Assets

    5. Test Your Learning

About this course

  • $49.90
  • 51 lessons
  • 1 hour of video content

Meet the Expert

Ralf Iwan

Consultant | Lecturer | Coach

During my 25 years in the international Sports Management as Head-Coach, Sports Manager, and Sports Director I have nurtured athletes from various countries - from youth age groups to Olympic finals. My mission today is to share my international experience in the sports industry with students at a number of private universities in Berlin / Germany - online, on campus and in special seminars.