Sports & Event Management

In this course, you gain an extensive overview of the business of Sports Events in theory and practice: Planning, organizing, implementing and evaluating of event concepts.

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Course curriculum

1. Curriculum and Content
2. Table of Content
1. Conceptual delimitations and theoretical approaches
2. Social Phenomenon Event
3. Actors and Market of Events
1. Projekt Management
2. Planning the Sports-Events
3. Marketing of Sports Events
1. History of Sports Events
2. The "Events-Cosmos" today
1. Introduction
2. Socio-Economic and political impact
3. Economic impact analysis
4. Local and Regional Development
5. Business and political implications
1. Case Study : Olympic Games
1. Event marketing as an instrument of communication policy
2. Analysis and evaluation of successful examples from practice
1. Innovative New Sports Events
2. Digitalisation in Sports Events
3. Outlook for Clubs and Federations
1. What to expect !
2. Spaces of Mega Sporting Events vs Public Spaces: Qatar 2022 World Cup and the City of Doha

About this course

$49.90
23 lessons
0 hours of video content

Meet the Expert

Ralf Iwan

Consultant | Lecturer | Coach

[email protected]

During my 25 years in the international Sports Management as Head-Coach, Sports Manager, and Sports Director I have nurtured athletes from various countries - from youth age groups to Olympic finals. My mission today is to share my international experience in the sports industry with students at a number of private universities in Berlin / Germany - online, on campus and in special seminars.